DIGITAL MARKETING
BASIC OF DIGITAL MARKETING
Digital marketing is the use of digital technologies and platforms to present products, services, or concepts to potential customers. It encompasses a wide range of marketing techniques designed to increase brand awareness, drive website traffic, generate leads, and improve customer conversion rates.
HISTORY OF DIGITAL MARKETING
The evolution of digital marketing is closely intertwined with the development of the internet and online technologies. While traditional marketing relied heavily on individual salespeople, mass advertising such as billboards, and tactics such as cold calling, digital marketing efforts have evolved and now focus on personalization and customer experience.
Big data took on a new dimension, offering companies the ability to analyze large amounts of data to create personalized advertising campaigns.
Today, digital marketing is ubiquitous. Instead of focusing on a single communication channel like social media or email marketing, large companies typically operate on dozens of integrated channels simultaneously. Technological advances such as artificial intelligence, advanced sentiment analysis, interactive content, and smart devices with voice search have been integrated into existing digital marketing practices to create a complex and dynamic modern marketing ecosystem.
HOW TO DESIGN YOUR DIGITAL MARKETING STRATEGIES
Sounds good, doesn't it? But when it comes to developing your own digital marketing strategy, things suddenly seem a bit more complicated.
So let's start small with five simple steps that can get your digital marketing on the right track: a fundamental framework for your long-term success.
1. Know your target audience
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Before you can effectively market your products or services, you need to know who you're actually trying to reach.
methods:
Analytics (analytics of your existing website, email marketing platform, and social media accounts)
Surveys and feedback forms
Conversations with your sales and customer service representatives
These measures will give you a lot of clarity about who your customers are, their intentions, their challenges, and where your company can start.
2. Define Your Goals
One of the best methods for setting marketing goals is the SMART concept. SMART is the acronym for:
Specific
Measurable
Acceptable
Realistic
Time-bound
Working through these elements step by step will help you set reasonable goals and measure your progress.
3. Evaluate Your Past Efforts
Developing a strategy is a big task. You may feel like you're starting from scratch—but that's rarely the case. After all, you're already marketing (even if your marketing seems rather rudimentary so far), meaning the ball is already rolling.
Review your past efforts to understand what worked and what didn't. This will give you more clarity on your future direction.
This is also a great opportunity to collect text and images (from social media graphics to valuable information) that can be reused so you don't have to start over again and again. For example, the concise conclusion from last month's blog post would also make an effective quote graphic for Instagram.
4. Clarify the practical questions
This step is about reality. The Digital Marketing Institute calls this "identifying your means," which includes the following aspects:
Your spending plan: What is your budget for digital marketing?
Your staff: Who will be responsible? Will you outsource any tasks or responsibilities?
Your channels: Which marketing channels are you going to use, and what is the purpose of each one?
It's important to clarify these concrete, practical questions upfront so you can design a strategy that will lead to success within your means.
5. Plan Your Approach
It's best to start with a simple calendar (whether in a spreadsheet or directly in Wrike) that brings together all of these different elements. For example, you can schedule a single email campaign in the calendar and then add other elements.
One thing is certain: your long-term plan will ultimately look very different from what you develop in this initial phase—the important thing is to start, learn, and improve. As with any learning process, there will be false starts and mistakes; that's part of the process!
CONCLUSION
In the end, a successful digital marketing strategy yields quantifiable outcomes and long-term success in addition to raising visibility and engagement. To sum up, in the current digital era, digital marketing tactics are critical for establishing a solid online presence, establishing a connection with the target market, and propelling company expansion. A successful strategy combines various channels, including paid advertising, social media, email campaigns, content marketing, and SEO, into a coherent plan that supports the objectives of the brand.
